Creating efficient communication.

Icons and pictorials

Textless communication

Just as people can 'verbalize' their thinking, they can 'visualize' it. A diagram, a map, and a painting are all examples of the use of visual language. Its structural units include line, shape, color, form, motion, texture, pattern, direction, orientation, scale, angle, space and proportion.


The modern human being spends upwards of 11 hours out of every 24 consuming information. Information shaped as texts, instant messages, emails, RSS feeds, downloads, videos, status updates, tweets and, of course, memes.[1]

From meme to Internet meme to "image macro", the meme itself has become more "viral" than it was supposed to become and has mutated to something which may be described as parasitic, piggybacking on an almost random host which is used to spread, merely and exclusively for spreading, detached from its own content.

The word meme is a shortening (modeled on gene) of mimeme, "imitated thing", coined by British evolutionary biologist Richard Dawkins in The Selfish Gene (1976) as a concept for discussion of evolutionary principles in explaining the spread of ideas and cultural phenomena.

Proponents theorize that memes are a viral phenomenon that may evolve by natural selection in a manner analogous to that of biological evolution. Memes do this through the processes of variation, mutation, competition, and inheritance, each of which influences a meme's reproductive success. Memes spread through the behavior that they generate in their hosts. Memes that propagate less prolifically may become extinct, while others may survive, spread, and (for better or for worse) mutate. Memes that replicate most effectively enjoy more success, and some may replicate effectively even when they prove to be detrimental to the welfare of their hosts.

Popularity, recognizability; the carrier is still somewhat important to transmit the message.

An Internet meme may take the form of an image, hyperlink, video, picture, website, or hashtag. It may be just a word or phrase, including an intentional misspelling. These small movements tend to spread from person to person via social networks, blogs, direct email, or news sources.

Finally, obscurity and lack of context are not preventing the smallest bits of information from spreading.

Image macros come in many forms, where the most common type of image macro is a photograph with large text superimposed in Impact font, using all upper-case letters and coloured white with a thick black outline. Exaggerated, intentional spelling errors are also used frequently for humorous effect.

Will we be able to communicate by exclusively using the latter form?